In the latest episode of On the Ramp, Alex and Nathan were joined by Olly, a Mercedes-Benz specialist with a wealth of experience and a thoughtful perspective on running an independent garage.
YouTube – https://youtu.be/m7XiGDKqwcA?si=KVv-C_15stMHImPC
Spotify – https://open.spotify.com/episode/4KUt9zw8VsjdWSznDCt5Bq?si=c14d9432101847c6
Apple – https://podcasts.apple.com/gb/podcast/on-the-ramp-the-independent-automotive-garage/id1742771842
From Dealership to Independence
Olly’s career in the motor trade began with an apprenticeship at a Mercedes-Benz dealership at 16. Over the years, his passion for cars and motorsport developed into a deep technical knowledge of the brand. Eventually, his ambition to work for himself led him to establish his own independent garage, specialising exclusively in Mercedes-Benz vehicles.
Seventeen years later, Olly’s workshop has become renowned for its expertise, attracting customers from across the UK—and even further afield.
The Case for Specialisation
Specialisation has been at the heart of Olly’s success. During the episode, he outlined the advantages:
- Efficiency: With in-depth knowledge of Mercedes-Benz models, Olly’s team can diagnose and resolve issues quickly, often preparing solutions before a car even arrives.
- Expertise: Focusing on a single brand has enabled his team to master complex systems and processes, ensuring consistently high-quality results.
- Customer Trust: A reputation for precision and honesty has built loyalty, with many customers choosing his garage over main dealerships.
Of course, there are challenges too. As cars become more complex and manufacturers increase control over data and parts, independent garages face higher barriers to entry. However, Olly’s dedication to investing in tools, training, and systems has kept his business ahead of the curve.
Community Connections
One of the standout aspects of Olly’s approach is his focus on community. From hosting the annual Benz on the Green meet-up to actively engaging on the Mercedes Owners Club forum, he has created a network that enhances both his reputation and customer loyalty. These connections, Olly says, are less about marketing and more about fostering genuine enthusiasm for the brand.
Advice for Garage Owners
For those thinking about specialising, Olly shared his insights:
- Focus on a brand or area you’re genuinely passionate about.
- Invest in the right tools and systems, such as manufacturer-approved diagnostic software.
- Build strong relationships with customers and peers—word-of-mouth recommendations are invaluable.
The Road Ahead
Despite his success, Olly is facing a common challenge: finding a larger premises to match the growing demand for his services. While space is tight, his dedication to quality and his experienced team ensure that his garage continues to thrive.
Tune In
This episode of On the Ramp is essential listening for independent garage owners, mechanics, and anyone with an interest in the motor trade. Hear Olly’s story and discover how specialising can transform an independent garage.
Available now on our website and podcast platforms.
We’d love to hear your thoughts—have you considered specialising your garage? Get in touch and join the discussion.
